Always been a leading product of Sardinia, wine has recently been the protagonist of a three days of excellence, held in Arzachena on 22-23 and 24 January, at the prestigious Vigne Surrau.
Chosen venue for the latest workshop of International Wine Marketing, the important Sardinian wine house hosted big names of the sector that have contributed to the success of the event with their experience and with interesting speeches on the various discussed topics: Global consumer trends and wine markets, Conseumer trends and future consumer, Case studies on Sardinian wines in the US market, Strategic winw marketing wine, From strategy to tactics: the role of the brand origin and of marketing related to the territory, Tourism of wine or wine for tourism?.
Organized in collaboration with Wine Intelligence, leading company in market research and analysis of the consumer at international level, the seminar has seen experts, professors and businessmen alternating their speeches, in order to train the participants in a professional way for the delicate and demanding challenge represented by a fruitful international wine marketing.
The primary objective of the event was to teach participants how to identify the strong points of companies and territory, and how to best use these elements to differentiate themselves from competitors and to conceive a successful strategy of promotion and marketing.
Ended with a definitely positive balance, both in the opinion of the speakers and of the participants, the event has confirmed the leading position of Sardinia in the international wine market and its huge potential for growth thanks to a very high quality product.