The Costa Smeralda Brand



If the Costa Smeralda has for years been synonymous with splendor and sustainability, we must thank Prince Karim Aga Khan , who from the 1960s acting as a true “patron” was able to attract artists in Sardinia and above all in Gallura of international renown, able with their work to influence the island’s architectural tourism development.


Since 1961, the operation of Consorzio Costa Smeralda, ruled by the Ismail prince, exerted a remarkable influence on regional policies regarding landscape constraints and the protection of coastal environmental heritage, creating, together with local authorities, the first regulations already in the 1970s.


Entrepreneurs, architects, artists, and patrons from around the world have worked together to transform 5,000 hectares of Gallura, uninhabited and inhospitable terrain of the most popular north coast of Sardinia. The intuition was to keep the environment as pristine as possible but to make it accessible and passable with the necessary facilities.


Entrepreneurs who came to this region, even from abroad, acquired areas bordering on the sea. At the same time, it developed the sensitivity to the original territory that respected the environmental context in architecture. Local authorities also contributed to this unique phenomenon, creating the first landscape constraints already in the 1970s and laying the foundations for the that ” University of Culture ” which then went to school in Sardinia.


The development of the Costa Smeralda, with its 55 km of coastline rich in white coves and white sand beaches, has been characterized by the sincere respect for nature combined with the sober and pure expression of buildings, thought to be unique architectural episodes of great preciously inserted in the natural context, which is, however, exalted far from being degraded by their presence.


The indisputable pearl and the pulsating heart of the Costa Smeralda is Porto Cervo, the world capital of excellence. The village is a fascinating natural port divided into two parts: Porto Vecchio, embellished by squares, boutiques of great signatures, cafes and elegant restaurants. Porto Cervo Marina stands out for its exclusive Yacht Club, the largest and most equipped Mediterranean, with its renowned international races. Among the most renowned sites are Romazzino, Cala di Volpe, La Celvia, Cala del Faro, Cala Romantica, Liscia di Vacca, Pitrizza, Golfo del Pevero, with its homonymous and famous Golf Club. open to the public.


In this corner of paradise, it is difficult not to be conquered by miles of unspoiled coasts, landscapes and infinite horizons where the gaze is lost, stretched out of Mediterranean scrub; everything here speaks to the senses and to the subconscious.